Phoebe Kunitomi is the founder and CEO of okko, a women’s body-wear brand. As the daughter of a Japanese father and Korean mother, Phoebe’s upbringing was grounded in minimalism, and she applies that conscious mentality in okko’s approach to design.
Q: What are three words people use to describe you?
A: Compassionate, cheery, motivated.
Q: What is one of your favorite things in the world?
A: A gold heart signet ring that my boyfriend gifted me for my 30th birthday. I never take it off.
Q: What’s your favorite type of flower?
A: My mom was a florist when I was growing up, so I’ve learned a lot about different flowers. I love many varieties, but my longest-standing favorite has been hydrangeas.
Q: What’s your favorite city to travel to?
A: Bangkok. The city’s energy draws me in unlike any other place. It’s truly inspiring. I also love Thai culture and food, of course.
Q: What’s your favorite interior design trend?
A: As a minimalist, I do follow the “trend” of picking décor and furniture that doesn’t clutter our living spaces. But don’t get me wrong, I also love art and furniture with bold color or funky designs—so long as I know I’ll keep those pieces for the long haul!
Q: Is there a particular book you recommend to all your friends?
A: Work Rules! by Laszlo Bock, the former Senior Vice President of People Operations at Google. I often recommend it to my entrepreneur friends. Building an effective, inspired workforce, is a tough yet rewarding challenge for business owners. This book is fantastic because Bock provides both strategic and practical advice for those looking to build and grow people systems. I also tell my non-entrepreneur friends to read it because the book gives guidance on how to find fulfillment in the workplace.
Q: What does your power outfit consist of?
A: My wardrobe is very streamlined and filled with versatile yet fashionable pieces (what minimalism is all about!). My go-to is a pair of high-waisted, camel Chloé pants. I dress them down with a white tee, or dress them up with a silk button-down.
Q: What’s the best advice you’ve ever received from your mom?
A: Stop buying name-brand face creams and use CeraVe, which is great for your skin without the hefty price tag.