In Her Shoes: Afton Vechery, CEO and Co-Founder of Modern Fertility

Afton Vechery is the CEO and co-founder of ​Modern Fertility​, the women’s health company making personalized fertility information more accessible earlier in life. Modern Fertility offers an ​at-home fertility hormone rest​, ovulation and pregnancy Tests​, a free cycle tracking app, and more. Modern Fertility is about giving women more agency over the decisions impacting their bodies and futures, whatever those decisions may be.

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Q: Tell us about your driving purpose for starting Modern Fertility?
A: As the CEO and co-founder, I’m always thinking about how we can reshape fertility education into something that’s personalized, proactive, and grounded in community and clinical rigor, so women can have more ownership over their bodies and futures—whether they want kids or not. We believe that stigma breeds in environments of misinformation and isolation, and that’s precisely been the issue with the historical culture around fertility. We’re working to provide any person with ovaries the tests and digital tools they need to take ownership over their fertility, so they can build the lives they want on their terms.

Q: What are three words people use to describe you?
A: Determined, adventurous, quirky.

Q: What is one of your favorite things in the world?
A: Amazing vintage shopping, from clothing to home goods and accessories.

Q: Name a book you recommend to all your friends?
A: The Courage to be Disliked by Fumitake Koga and Ichiro Kishimi. It’s really about embracing self-change, ignoring limitations and liberating yourself—and yes, dismissing what’s not serving you.

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Q: What’s one of your life-long hobbies?
A: Biking. To be fair, I started biking more seriously within the past 5 years, but it’s one of my most long-standing hobbies and an indispensable part of my routine.

Q: What’s your favorite interior design trend?
A: I love a good statement chair or couch, whether it’s a rich, gem-colored velvet, or a wallpaper-like floral pattern.

Q: What is your secret pleasure Instagram account to follow?
A: @isabellaboylston and @jamesbwhiteside. I grew up dancing ballet, and I think the human body is such a piece of art. I love watching how effortless dancers make sequences look.

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