Amira Rasool, the Founder and CEO of The Folklore

Amira Rasool is the Founder and CEO of The Folklore, an NYC-based multi-brand online concept store and wholesale agency that delivers exclusive luxury African designer fashion, accessories, and lifestyle products to consumers and retail stores around the world.

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Alexandra, $725

Q: What’s one song you know all of the lyrics to?

A: I know all of the lyrics to pretty much half the songs on Lauryn Hill’s album: The Mis-Education of Lauryn Hill. I only belt them out in the comfort of my own home because my vocal abilities aren’t the greatest but when I do indulge I don’t miss a word.

Q: Favorite comfort food

A: My favorite comfort food is Chinese food. When I was a broke college student living in Bushwick I ordered Chinese food at least three days a week. My go-to order was fried chicken wings, white rice, and a shrimp roll.

Q: What is your favorite city to travel to?

A: My favorite city to travel to is Cape Town. It’s basically become a second home to me. When I decided to quit my job and move to Cape Town to start working on The Folklore full-time, I wasn’t as afraid as most people would have expected me to be. I think it’s because it immediately felt like home there.

Q: What does your power outfit consist of?

A: My power outfit consists of black skinny jeans (preferably from Acne Studios), a black leather calf-length bootie with a 3-inch block heel, and a really funky top, probably from Nigerian brands Fruché or Orange Culture, that will make the look stand out. I usually throw on a casual pair of earrings and fun wool hat depending on the weather.

Q: A novel that you recommend to all of your friends

A: I always recommend that my friends read two books, An American Marriage by Tayari Jones and Americanah by Chimamanda Ngozi Adichie. I mostly read non-fiction like autobiographies and history books, so when a fiction book catches my attention I get really excited about it. I think these two books in particular really spoke to me because they explored the complexities of love and personal growth, two topics I never really thought too deeply about. They were also written by two phenomenal Black women.

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