Amira Rasool, the Founder and CEO of The Folklore

Amira Rasool is the Founder and CEO of The Folklore, an NYC-based multi-brand online concept store and wholesale agency that delivers exclusive luxury African designer fashion, accessories, and lifestyle products to consumers and retail stores around the world.

Shop the Alexandra in taupe suede

Alexandra, $725

Q: What’s one song you know all of the lyrics to?

A: I know all of the lyrics to pretty much half the songs on Lauryn Hill’s album: The Mis-Education of Lauryn Hill. I only belt them out in the comfort of my own home because my vocal abilities aren’t the greatest but when I do indulge I don’t miss a word.

Q: Favorite comfort food

A: My favorite comfort food is Chinese food. When I was a broke college student living in Bushwick I ordered Chinese food at least three days a week. My go-to order was fried chicken wings, white rice, and a shrimp roll.

Q: What is your favorite city to travel to?

A: My favorite city to travel to is Cape Town. It’s basically become a second home to me. When I decided to quit my job and move to Cape Town to start working on The Folklore full-time, I wasn’t as afraid as most people would have expected me to be. I think it’s because it immediately felt like home there.

Q: What does your power outfit consist of?

A: My power outfit consists of black skinny jeans (preferably from Acne Studios), a black leather calf-length bootie with a 3-inch block heel, and a really funky top, probably from Nigerian brands Fruché or Orange Culture, that will make the look stand out. I usually throw on a casual pair of earrings and fun wool hat depending on the weather.

Q: A novel that you recommend to all of your friends

A: I always recommend that my friends read two books, An American Marriage by Tayari Jones and Americanah by Chimamanda Ngozi Adichie. I mostly read non-fiction like autobiographies and history books, so when a fiction book catches my attention I get really excited about it. I think these two books in particular really spoke to me because they explored the complexities of love and personal growth, two topics I never really thought too deeply about. They were also written by two phenomenal Black women.

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